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INNOCAD ARCHITEKTUR ZT GMBH
Grazbachgasse 65a
8010 Graz
Austria

T +43 (0)316 710324
F +43 (0)316 71032418
M office@innocad.at

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Contact / Imprint
retail | 2018 | Graz, AUSTRIA

GOLDEN RIBBON

Frame Awards 2019 – Longlisted
46th annual Interior Design Competition
GOLDEN RIBBON
GOLDEN RIBBON
GOLDEN RIBBON
GOLDEN RIBBON
GOLDEN RIBBON
GOLDEN RIBBON
GOLDEN RIBBON
GOLDEN RIBBON
GOLDEN RIBBON
GOLDEN RIBBON
GOLDEN RIBBON
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CONVERSION AND REDESIGN OF PILATUS FASHION STORE IN GRAZ

  • Interior Architecture
  • Interior Design
  • Lighting Design

The redesign focuses on returning the space to its architectural roots, while implementing reductive contemporary additions in harmonious dialogue with the original structure. Located within a four-winged building constructed in the first half of the 16th century, the store boasts authentic arches native to the Renaissance. A cleansing of unnecessary building elements was executed first, including a unique ceiling treatment of cross vaults inspired by the building’s original materiality. Stone columns and existing windows were uncovered from past construction layers, instantly illuminating the space. The layout was then conceived as three main show spaces and a diagonal axis connecting them. The lack of separation between spaces encourages fluidity and a self-driven exploring experience. However, the most relevant implementation to the historic space is the golden ribbon that runs along the walls of the rooms. Almost everything new to the store exists along this strip of mounted golden mirrors, which rise from the ground to just below head-level. The clear spatial division between contemporary mirror “implants” and historic structure creates the impression of a dome-like floating ceiling that relates homogenously to the floor. At the same time, there is a balance between public space and private chambers in a functional and emotional way.

  • project name: GOLDEN RIBBON
  • function: retail
  • location: Graz, AUSTRIA
  • client:
  • floor space: 180 m²
  • number of floors: 1
  • number of units: 1
  • construction start: 07/2018
  • completion: 08/2018
  • project team:
    • Michael Gattermeyer, Martin Lesjak, Jörg Kindermann, Michal Kniaz

  • photographer: Paul Ott
Blog
FRAME AWARDS 2019

FRAME AWARDS 2019

LONGLISTED: HISTORY MUSEUM GRAZ

Exhibition of the Year

 

LONGLISTED: TWA THE WORLD ACADEMY

Learning Space of the Year

 

LONGLISTED: PILATUS

Multi-Brand Store of the Year

 

NOMINEE: MARTIN LESJAK

Designer of the Year