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  • INNOCAD Architektur ZT GmbH
  • Grazbachgasse 65a
    8010 Graz, Austria
  • +43 316 710324 - 0


  • 67 West Street, Suite 401-C10
    Brooklyn, NY 11222 USA


Press USA


Herausgeber und Medieninhaber
Grazbachgasse 65a
8010 Graz

T +43 (0)316 710324
F +43 (0)316 71032418

Vertretungsberechtige Geschäftsführer: Martin Lesjak, Peter Schwaiger
Firmenbuchnummer FN 177114m
Landesgericht Graz
UID-Nr ATU 48900104

Raiffeisenbank Aichfeld
Konto Nr. 2023125 BLZ 38076
IBAN AT763834600012223129

Concept & Webdesign: INNOCAD and Nice Department
Webdevelopment: Nice Department New Media OG

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Despite our careful check in regards to the content, INNOCAD is not responsible for the content of any external links. For the content of these linked pages, each appropriate operator is exclusively responsible.

Copyright © INNOCAD, 2015, All rights reserved

Contact / Imprint
Exhibition, Retail | 2016 | Chicago, USA

MOHAWK GROUP Showroom Chicago

MOHAWK GROUP Showroom Chicago
MOHAWK GROUP Showroom Chicago
MOHAWK GROUP Showroom Chicago
MOHAWK GROUP Showroom Chicago
MOHAWK GROUP Showroom Chicago


  • Interior Architecture
  • Interior Design
  • Lighting Design

expand your boundaries / Mohawk showroom / Merchandize Mart in Chicago / NeoCon 2016 / corporate identity / overall brand experience / Leap Communications / transformative atmosphere/ atmospheric stage for flooring products / service zones / behind mirrored walls / flexible lightening / multidimensional installation / third dimension / landscape ambiance

Mohawk Group’s collaboration with INNOCAD and its product design studio 13&9 Design has expanded its boundaries by launching two new product collections, Topography and Moonscapes, as well as completely redesigning Mohawk’s permanent Merchandise Mart showroom in Chicago that launched during NeoCon in 2016. The design concept aims to create a transformative atmosphere by providing a multifunctional and flexible open space which serves as a stage, presenting flooring products that offer an aesthetic and emotional appeal. Rather than using a traditional showroom approach that showcases product like artwork, INNOCAD’s design combines the look of a contemporary retail venue with the energy of an exhibition space. Functional service features are masked behind two-sided, slightly angled mirrored walls that cause the scale of the space to change visually, transforming it into a multidimensional installation. The effects using the angled mirrors raises the ground into the third dimension and creates a unique flooring landscape experience.

  • project name: MOHAWK GROUP Showroom Chicago
  • function: Exhibition, Retail
  • location: Chicago, USA
  • client:
    • Mohawk Group
  • number of floors: 1
  • construction start: 05/2016
  • completion: 06/2016
  • project team:
    • Martin Lesjak, Michael Petar

  • photographer: Tom Rossiter