rotate for navigationInnocad Logo
Work with your brain
and act from your heart
scroll
to slide
swipe
to slide
Imprint

Contact

Headquarter

  • INNOCAD Architektur ZT GmbH
  • Grazbachgasse 65a
    8010 Graz, Austria
  • +43 316 710324 - 0
  • office@innocad.at

 

  • INNOCAD LLC
  • 67 West Street, Suite 401-C10
    Brooklyn, NY 11222 USA

Press

Press USA



Imprint

Herausgeber und Medieninhaber
INNOCAD ARCHITEKTUR ZT GMBH
Grazbachgasse 65a
8010 Graz
Austria

T +43 (0)316 710324
F +43 (0)316 71032418
M office@innocad.at

Vertretungsberechtige Geschäftsführer: Martin Lesjak, Peter Schwaiger
Firmenbuchnummer FN 177114m
Landesgericht Graz
UID-Nr ATU 48900104

Raiffeisenbank Aichfeld
Konto Nr. 2023125 BLZ 38076
IBAN AT763834600012223129
BIC RZSTAT2G346

Concept & Webdesign: INNOCAD and Nice Department
Webdevelopment: Nice Department New Media OG

Graphics, photos and text portions of the following internet pages are copyright protected and fully owned by INNOCAD Architektur ZT GmbH. The use of these pages is limited to personal use only. Changes to the content of these pages or the distribution of copies of these pages and images is not permitted. All information located on this server is to be used at your own risk. In no way is the provider of the page content, INNOCAD Architektur ZT GmbH, responsible for damages resulting from the use of the enclosed information by a third party. For individual photo credits, please contact our office.

Despite our careful check in regards to the content, INNOCAD is not responsible for the content of any external links. For the content of these linked pages, each appropriate operator is exclusively responsible.

Copyright © INNOCAD, 2015, All rights reserved

Contact / Imprint
Corporate, Exhibition | 2008 | Düsseldorf | GERMANY

THE D.SHADOW

THE D.SHADOW
THE D.SHADOW
THE D.SHADOW
THE D.SHADOW
THE D.SHADOW
THE D.SHADOW
THE D.SHADOW
Hide

EUROSHOP 2008 - EXHIBITION DESIGN

  • Interior Architecture
  • Interior Design
  • Lighting Design

exhibition concept / spiral / partial insights / product presentation / texture / reference to fashion design / shell and core / way through a maze / mysterious darkness

XAL is one of the leading companies in architectural lighting, LED and lighting design. As one of the most innovative brands in this sector, XAL is not only striving to create extraordinary products but also continuously presenting its strong identity. For the exhibition stand at Euroshop 2008, the aim was to present four different concepts of XAL lighting for various retail locations. Sections were created for each vendor group and were designed to look like different areas of an actual store. The concept was developed to showcase diverse retail options: from luminously bright to mysteriously gloomy. These moods were the inspiration for the displays in the booth. As the visitor moved through the booth, each area became progressively darker. The overall design of the exhibition stand was inspired by the work of fashion designer Rick Owens and the booth was dedicated to him. Tapping into Owens’ appreciation of punk, of urbanity, of layering and of a contemporary lifestyle, the resulting dark and gloomy feel was achieved by using a layer of cleverly arranged textiles. As the visitor moves to the center of the booth, the exterior covering becomes more and more solid until the visitor reaches the dark inner core.

  • project name: THE D.SHADOW
  • function: Corporate, Exhibition
  • location: Düsseldorf | GERMANY
  • client:
  • floor space: 170 m²
  • number of floors: 1
  • construction start: 02 / 2008
  • completion: 02 / 2008
  • project team:
    • Bernd Steinhuber
      Martin Lesjak

  • photographer: Günther Dolc
Blog