TRADE FAIR DESIGN ANNUAL 2015/16
XAL SEE THE LIGHT - L&B 2014, WEVER&DUCRÉ
avedition Gmbh, Verlag für Architektur und Design
23 cm x 31 cm
corporate architecture / exhibition stand for Austrian light company / modular exhibition design / low-budget / young & cool lighting brand / unique adaptable space / recycled materials / painted pallets and palletboxes / packaging = display / cozy event lounge / street-art painting wall
The exhibition design INNOCAD created for Wever & Ducré sought to carry their brand values as a young, affordable, sustainable and cool lighting brand by transforming their exhibition space into an exceptional, unique and adaptable area to showcase their product. The building materials were recycled, using painted pallets and palletboxes. Showcasing the waste that is often involved in trade shows, INNOCAD smartly used the packaging as the main material of the display, there is no waste and it´s easy to ship and install all over the world. The whole space theme is designed to look and feel more like a warm lounge than an exhibition space. To further articulate the cool vibe, the entire booth is dominated by a huge street-art painting.
Jörg Kindermann, Michael Petar