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Corporate, Exhibition | 2014 | Frankfurt, Germany

XAL SEE THE LIGHT – L&B 2014

XAL SEE THE LIGHT – L&B 2014
XAL SEE THE LIGHT – L&B 2014
XAL SEE THE LIGHT – L&B 2014
XAL SEE THE LIGHT – L&B 2014
XAL SEE THE LIGHT – L&B 2014
XAL SEE THE LIGHT – L&B 2014
XAL SEE THE LIGHT – L&B 2014
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LIGHT+BUILDING 2014 - EXHIBITION DESIGN

  • Interior Architecture
  • Interior Design
  • Lighting Design

corporate architecture / exhibition stand for Austrian light company / transparent curtain facing design / scaleable and modular displays / lighting products presentation / hexagonal interior
furniture design in interaction with a new lighting system / corporate identity

The new exhibition concept for the XAL booth at Light + Building 2014 in Frankfurt is defined by the corporate architecture SEE THE LIGHT developed by INNOCAD for the luminaire manufacturer. The façade is enveloped with a translucent net that creates different tensions and provides partial views. The product presentation takes place in an interior space of the façade, which has a relaxing black and yellow communication lounge inside. It’s a clearly arranged walkabout, whereby each product belongs to its own exhibition segment in the unmistakable SEE THE LIGHT brand design.

  • project name: XAL SEE THE LIGHT – L&B 2014
  • function: Corporate, Exhibition
  • location: Frankfurt, Germany
  • client:
  • floor space: 528 m²
  • number of floors: 1
  • construction start: 03 / 2014
  • completion: 03 / 2014
  • project team:
    • Martin Lesjak
      Michael Petar, Patrick Handler

  • photographer: Paul Ott
Blog
TRADE FAIR DESIGN ANNUAL 2015/16

TRADE FAIR DESIGN ANNUAL 2015/16

Messedesign Jahrbuch

 

XAL SEE THE LIGHT - L&B 2014, WEVER&DUCRÉ

 

avedition Gmbh, Verlag für Architektur und Design
Germany, 2015
272 pages
23 cm x 31 cm
german /english
ISBN: 978-3-89986-236-2