TRADE FAIR DESIGN ANNUAL 2015/16
XAL SEE THE LIGHT - L&B 2014, WEVER&DUCRÉ
avedition Gmbh, Verlag für Architektur und Design
23 cm x 31 cm
corporate architecture / exhibition stand for Austrian light company / transparent curtain facing design / scaleable and modular displays / lighting products presentation / hexagonal interior
furniture design in interaction with a new lighting system / corporate identity
The new exhibition concept for the XAL booth at Light + Building 2014 in Frankfurt is defined by the corporate architecture SEE THE LIGHT developed by INNOCAD for the luminaire manufacturer. The façade is enveloped with a translucent net that creates different tensions and provides partial views. The product presentation takes place in an interior space of the façade, which has a relaxing black and yellow communication lounge inside. It’s a clearly arranged walkabout, whereby each product belongs to its own exhibition segment in the unmistakable SEE THE LIGHT brand design.