XAL CORPORATE ARCHITECTURE, NOMINATION
corporate architecture / showroom for Austrian light company / modular display system creates a main room element / lighting products presentation / Corian see the light meeting desk / corporate identity
Based on the “large“ exhibition design concept INNOCAD developed, at XAL’s request, the Corporate Architecture for all trade fairs and showrooms. The result is the SEE THE LIGHTconcept which uses a flexible and modular exhibition system for product presentations or merchandising for showrooms and small trade shows. The design is for every floor plan configuration, although it always offers clear brand recognition and consistency. All fields of the Corporate Design for XAL – architecture, graphic, design (Light Magazine) and music (corporate compilation) – are united in the SEE THE LIGHT concept. The XAL barcode is an integral design element that is applicable for any scale.
Martin Lesjak, Patrick Handler