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Herausgeber und Medieninhaber
INNOCAD ARCHITEKTUR ZT GMBH
Grazbachgasse 65a
8010 Graz
Austria

T +43 (0)316 710324
F +43 (0)316 71032418
M office@innocad.at

Vertretungsberechtige Geschäftsführer: Martin Lesjak, Peter Schwaiger
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Corporate, Retail | 2013 | Berlin | GERMANY

XAL SHOWROOM BERLIN

XAL SHOWROOM BERLIN
XAL SHOWROOM BERLIN
XAL SHOWROOM BERLIN
XAL SHOWROOM BERLIN
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CONVERSION AND REDEVELOPMENT OF THE XAL SHOWROOM BERLIN

  • Interior Architecture
  • Interior Design
  • Lighting Design

corporate architecture / showroom for Austrian light company / modular display system creates a main room element / lighting products presentation / Corian see the light meeting desk / corporate identity

Based on the “large“ exhibition design concept INNOCAD developed, at XAL’s request, the Corporate Architecture for all trade fairs and showrooms. The result is the SEE THE LIGHTconcept which uses a flexible and modular exhibition system for product presentations or merchandising for showrooms and small trade shows. The design is for every floor plan configuration, although it always offers clear brand recognition and consistency. All fields of the Corporate Design for XAL – architecture, graphic, design (Light Magazine) and music (corporate compilation) – are united in the SEE THE LIGHT concept. The XAL barcode is an integral design element that is applicable for any scale.

  • project name: XAL SHOWROOM BERLIN
  • function: Corporate, Retail
  • location: Berlin | GERMANY
  • client:
  • floor space: 78 m²
  • number of floors: 1
  • construction start: 04 / 2013
  • completion: 07 / 2013
  • project team:
    • Michael Petar
      Martin Lesjak, Patrick Handler

  • photographer: XAL GmbH
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