THE D.SHADOW
EXHIBITION DESIGN AT THE EUROSHOP 2008 IN DÜSSELDORF
- Interior Architecture
- Interior Design
- Lighting Design
exhibition concept / spiral / partial insights / product presentation / texture / reference to fashion design / shell and core / way through a maze / mysterious darkness
XAL is one of the leading companies in architectural lighting, LED and lighting design. As one of the most innovative brands in this sector, XAL is not only striving to create extraordinary products but also continuously presenting its strong identity. For the exhibition stand at Euroshop 2008, the aim was to present four different concepts of XAL lighting for various retail locations. Sections were created for each vendor group and were designed to look like different areas of an actual store. The concept was developed to showcase diverse retail options: from luminously bright to mysteriously gloomy. These moods were the inspiration for the displays in the booth. As the visitor moved through the booth, each area became progressively darker. The overall design of the exhibition stand was inspired by the work of fashion designer Rick Owens and the booth was dedicated to him. Tapping into Owens’ appreciation of punk, of urbanity, of layering and of a contemporary lifestyle, the resulting dark and gloomy feel was achieved by using a layer of cleverly arranged textiles. As the visitor moves to the center of the booth, the exterior covering becomes more and more solid until the visitor reaches the dark inner core.
- project name: THE D.SHADOW
- function: Corporate, Exhibition
- location: Düsseldorf, GERMANY
- client:
- floor space: 170 m²
- number of floors: 1
- construction start: 02 / 2008
- completion: 02 / 2008
- project team:
Bernd Steinhuber
Martin Lesjak
- photographer: Günther Dolc
