NEW CONTSTRUCTION OF A COMPETENCE CENTER FOR MAM HEALTH & INNOVATION GMBH IN AUSTRIA
competition: 1st prize
- Masterplanning & Urban Design
- Exterior Architecture
- Interior Architecture
- Space Planning
- Interior Design
- Lighting Design
- Landscape Architecture
Since MAM is similar to a growing organism as a company, its new competence center resembles one as well, with the intention of developing over the years and respond to increasing spatial needs. The building´s concept answers this complex scope of consistent growth through the principle of cellular division. Proceeding from the first stage of construction, which consists of three circular interlocked volumes, new parts with similar programmatic information are separated again and again to a total of five cylinders, while remaining connected to their predecessor. The result is an organic, growing building in which the respective building sections flow seamlessly into each other. Each part functions on its own, but benefits and feeds off the others. From an urban planning perspective, the flowing building´s sections, following the terrain, gently blend into the undulating landscape. The facade´s movable bronze anodized, and perforated aluminum lamellae and green roofs also follow the natural intention of the landscape. This holistic project unifies our transdisciplinary work, years of research and analysis with experts in the field of human-centered design. The result is a building with a democratic concept, putting human and its physical, mental, cognitive, and social needs in center, that offers users the same spatial quality, daylight, and connection to nature - no matter where one is in the headquarters. Based on science-informed biophilic design strategies concluded in the study ‘14 Patterns of Biophilic Design’ published by Terrapin Bright Green, the architectural design forms with natural materials and patterns, dynamic and diffuse light as well as optimized acoustics an organically work environment. Each building´s cell nucleus creates a two-story atrium with a greenhouse-like roof and plantation that offers the employees a hybrid between inside and outside. Despite the building´s depth, this weather-protected area allows natural light access from within and acts as a spatial link between floors. Around this indoor garden, the building´s central functions are arranged, followed by collaborative zones, offering open communication and temporary work areas. Alongside the facade are work desks and rooms for retreat and focused working, with a single access ring of circulation connecting all zones. Thus, the building embodies a highly efficient system in terms of volume and movement. The building´s circular geometry and interlinked levels embraces a dynamic circular loop weaving throughout all levels, connecting people from different disciplines while fostering interaction as well as physical activity and cognitive diversion. The building layout reveals that the distances have been adapted to the human scale, corresponding with its inner guidance system and circular shape to a natural mobility flow. The meandering structure is based on the human urge for a spatial balance between clarity and generosity as well as retreat and security. Manifold biophilic interventions throughout the office’s interior heighten health and wellbeing, as for instance the flooring’s science-based fractal patterns that induce stress-reducing effects or the outdoor workspace on the rooftop endorsing further connectivity with nature. The headquarters’ entire demand for energy, needed for heating and cooling, is covered by renewable energy and its compact cylindric shape with a large volume and a small surface contributes to its efficiency. The sensor-controlled lamellae facade automatically reacts to the sun positioning minimizing heat input in summer and the room-high glazing archives solar energy gains in winter. The holistic design strategy for MAM Competence Center molds an inspiring, innovative built identity, that conveys the brand´s values and impacts human wellbeing beneficially, while also being conductive to find sustainable, unexpected solutions for a better future.
- project name: MAM COMPETENCE CENTER
- function: Corporate, Office
- location: Großhöflein, AUSTRIA
- floor space: 4500 m²
- number of floors: 3
- construction start: 04 / 2020
- completion: 12 / 2021
- project team:
Oliver Kupfner, Martin Lesjak, Jörg Kindermann, Anastasija Lesjak, Michael Gattermeyer, Harald Glanz, Thomas Gössler, Fabio Molaro
- photographer: Paul Ott
PROJECT SPOTLIGHT IN SURFACE MAGAZINE
We collaborated with inspiring American Surface Magazine, for a project spotlight, giving insights on future driven office building for MAM Baby. In the magazine´s digital newsroom, covering the worlds of architecture, art, design, fashion and travel around the globe, Martin Lesjak outlines how the humanistic design approach shaped the architecture: ”To reach the goal of focusing on basic human needs, we developed a new building typology – the layered space. A very important attribute of this building is its special and visual porosity. People working here diffuse through the space based on their demands.“
ACCREDITED CEU AT NEOCON 2022
We are deeply honored that our CEO, Co-Founder and Design Director Martin Lesjak contributes to this year´s Continuing Education Unit (CEU) program at NeoCon in Chicago. The session „Holistic Buildings: translating biophilic design strategies into the built environment“ manifests 13&9‘s and INNOCAD‘s humanistic and democratic design approach shown at recently completed MAM competence center. Martin Lesjak invited one of the leading scientists for fractal patterns, Dr. Richard Taylor, to discuss how stress-reductive qualities and biophilic design strategies can be implemented in the workplace. Register for their Wellness track session on June 13th at 11.30 A.M. CDT.
Issue 01 / 2022
Issue 03 / 2022
German / Englisch
"MAM Competence Center, Großhöflein, Burgenland"
FINALIST World Architecture Festival AWARDS 2021
We are honored to be a finalist at the World Architecture Festival (WAF) 2021 Awards with MAM COMPETENCE CENTER in the category OFFICE – FUTURE PROJECT. Being the only global awards program where architects present their projects in person to a panel of judges from around the world, Martin Lesjak will introduce this human-focused office building, located in Großhöflein, Austria, live at this year’s WAF festival in Lisbon, which will take place from December 1st – 3rd, 2021.
LECTURE AND EXCURSION FOR ARCHITEKTUR IN PROGRESS
Anastasija and Martin Lesjak represent INNOCAD architecture and 13&9 Design with the keynote lecture “Neue Ganzheitlichkeit” during the architecture excursion days hosted by architektur in progress! Their talk, including the latest architecture, interior, and product design projects with a focus on human-centered design as well as their recently founded SciencDesignLab, takes place on July 8th at 7 P.M. at LAUFEN innovation center in Gmunden-Engelhof. Additionally, the architecture tour highlights Architizer A+ Award finalist “Haus Salzkammergut,” a project in collaboration with Hinterwirth Architekten, for Raiffeisen, located at an important intersection in a developing area of Gmunden, Austria. This flexible, mixed-use complex is a significant unifier within its urban context, given the dissimilar assortment of nearby buildings and typologies.
ARCHITEKTUR AKTUELL - ARCHITECTS
ARCHITEKTUR. PLANEN. BAUEN. WIRTSCHAFT.
"Entwicklungs- und Kompetenzzentrum - MAM Babyartikel baut mit Fernblick am Südhang des Leithagebirges"