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Herausgeber und Medieninhaber
INNOCAD ARCHITEKTUR ZT GMBH
Grazbachgasse 65a
8010 Graz
Austria

T +43 (0)316 710324
F +43 (0)316 71032418
M office@innocad.at

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Corporate, Office | 2022 | Großhöflein, AUSTRIA

MAM COMPETENCE CENTER

World Architects Festival Award 2021 Finalist
MAM COMPETENCE CENTER
MAM COMPETENCE CENTER
MAM COMPETENCE CENTER
MAM COMPETENCE CENTER
MAM COMPETENCE CENTER
MAM COMPETENCE CENTER
MAM COMPETENCE CENTER
MAM COMPETENCE CENTER
MAM COMPETENCE CENTER
MAM COMPETENCE CENTER
MAM COMPETENCE CENTER
MAM COMPETENCE CENTER
MAM COMPETENCE CENTER
MAM COMPETENCE CENTER
MAM COMPETENCE CENTER
MAM COMPETENCE CENTER
MAM COMPETENCE CENTER
MAM COMPETENCE CENTER
MAM COMPETENCE CENTER
MAM COMPETENCE CENTER
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NEW CONTSTRUCTION OF A COMPETENCE CENTER FOR MAM HEALTH & INNOVATION GMBH IN AUSTRIA

competition: 1st prize

  • Masterplanning & Urban Design
  • Exterior Architecture
  • Interior Architecture
  • Space Planning
  • Interior Design
  • Lighting Design
  • Landscape Architecture

Since MAM is similar to a growing organism as a company, its new competence center resembles one as well, with the intention of developing over the years and respond to increasing spatial needs. The building´s concept answers this complex scope of consistent growth through the principle of cellular division. Proceeding from the first stage of construction, which consists of three circular interlocked volumes, new parts with similar programmatic information are separated again and again to a total of five cylinders, while remaining connected to their predecessor. The result is an organic, growing building in which the respective building sections flow seamlessly into each other. Each part functions on its own, but benefits and feeds off the others. From an urban planning perspective, the flowing building´s sections, following the terrain, gently blend into the undulating landscape. The facade´s movable bronze anodized, and perforated aluminum lamellae and green roofs also follow the natural intention of the landscape. This holistic project unifies our transdisciplinary work, years of research and analysis with experts in the field of human-centered design. The result is a building with a democratic concept, putting human and its physical, mental, cognitive, and social needs in center, that offers users the same spatial quality, daylight, and connection to nature - no matter where one is in the headquarters. Based on science-informed biophilic design strategies concluded in the study ‘14 Patterns of Biophilic Design’ published by Terrapin Bright Green, the architectural design forms with natural materials and patterns, dynamic and diffuse light as well as optimized acoustics an organically work environment. Each building´s cell nucleus creates a two-story atrium with a greenhouse-like roof and plantation that offers the employees a hybrid between inside and outside. Despite the building´s depth, this weather-protected area allows natural light access from within and acts as a spatial link between floors. Around this indoor garden, the building´s central functions are arranged, followed by collaborative zones, offering open communication and temporary work areas. Alongside the facade are work desks and rooms for retreat and focused working, with a single access ring of circulation connecting all zones. Thus, the building embodies a highly efficient system in terms of volume and movement. The building´s circular geometry and interlinked levels embraces a dynamic circular loop weaving throughout all levels, connecting people from different disciplines while fostering interaction as well as physical activity and cognitive diversion. The building layout reveals that the distances have been adapted to the human scale, corresponding with its inner guidance system and circular shape to a natural mobility flow. The meandering structure is based on the human urge for a spatial balance between clarity and generosity as well as retreat and security. Manifold biophilic interventions throughout the office’s interior heighten health and wellbeing, as for instance the flooring’s science-based fractal patterns that induce stress-reducing effects or the outdoor workspace on the rooftop endorsing further connectivity with nature. The headquarters’ entire demand for energy, needed for heating and cooling, is covered by renewable energy and its compact cylindric shape with a large volume and a small surface contributes to its efficiency. The sensor-controlled lamellae facade automatically reacts to the sun positioning minimizing heat input in summer and the room-high glazing archives solar energy gains in winter. The holistic design strategy for MAM Competence Center molds an inspiring, innovative built identity, that conveys the brand´s values and impacts human wellbeing beneficially, while also being conductive to find sustainable, unexpected solutions for a better future.

  • project name: MAM COMPETENCE CENTER
  • function: Corporate, Office
  • location: Großhöflein, AUSTRIA
  • client:
  • floor space: 4500 m²
  • number of floors: 3
  • construction start: 04 / 2020
  • completion: 12 / 2021
  • project team:
    • Oliver Kupfner, Martin Lesjak, Jörg Kindermann, Michael Gattermeyer, Harald Glanz, Thomas Gössler, Fabio Molaro

  • photographer: Paul Ott
Blog
PARNASS

PARNASS

Issue 01 / 2022

AT

German

"ARCHITEKTURLANDSCHAFT BURGENLAND"

ARCHITEKTUR AKUTELL

ARCHITEKTUR AKUTELL

Issue 03 / 2022

AT

German / Englisch

"MAM Competence Center, Großhöflein, Burgenland"

FINALIST World Architecture Festival AWARDS 2021

FINALIST World Architecture Festival AWARDS 2021

We are honored to be a finalist at the World Architecture Festival (WAF) 2021 Awards with MAM COMPETENCE CENTER in the category OFFICE – FUTURE PROJECT. Being the only global awards program where architects present their projects in person to a panel of judges from around the world, Martin Lesjak will introduce this human-focused office building, located in Großhöflein, Austria, live at this year’s WAF festival in Lisbon, which will take place from December 1st – 3rd, 2021.

LECTURE AND EXCURSION FOR ARCHITEKTUR IN PROGRESS

LECTURE AND EXCURSION FOR ARCHITEKTUR IN PROGRESS

Anastasija and Martin Lesjak represent INNOCAD architecture and 13&9 Design with the keynote lecture “Neue Ganzheitlichkeit” during the architecture excursion days hosted by architektur in progress! Their talk, including the latest architecture, interior, and product design projects with a focus on human-centered design as well as their recently founded SciencDesignLab, takes place on July 8th at 7 P.M. at LAUFEN innovation center in Gmunden-Engelhof. Additionally, the architecture tour highlights Architizer A+ Award finalist “Haus Salzkammergut,” a project in collaboration with Hinterwirth Architekten, for Raiffeisen, located at an important intersection in a developing area of Gmunden, Austria. This flexible, mixed-use complex is a significant unifier within its urban context, given the dissimilar assortment of nearby buildings and typologies.

CONSTRUCTION OF NEW BUILDING COMPLEX FOR BAMED GROUP STARTS

On the rural site, situated in an extensive hilly landscape near Vienna, the construction of the competence center for MAM Babyartikel GmbH takes its dynamics! Since the baby product manufacturer is similar to a growing organism as a company, the building´s holistic concept answers this complex scope of consistent growth through the principle of cellular division. The first stage of construction, which consists of two circular interlocked volumes, will be complemented with new parts over time, resulting in an organic, growing building in which the respective sections flow seamlessly into each other.