TRADE FAIR DESIGN ANNUAL 2015/16
Messedesign Jahrbuch
XAL SEE THE LIGHT - L&B 2014, WEVER&DUCRÉ
avedition Gmbh, Verlag für Architektur und Design
Germany, 2015
272 pages
23 cm x 31 cm
german /english
ISBN: 978-3-89986-236-2
Wever & Ducré 2014
MODULAR, LOW BUDGET EXHIBITION DESIGN AT LIGHT+BUILDING 2014 IN FRANKFURT
- Interior Architecture
- Interior Design
- Lighting Design
corporate architecture / exhibition stand for Austrian light company / modular exhibition design / low-budget / young & cool lighting brand / unique adaptable space / recycled materials / painted pallets and palletboxes / packaging = display / cozy event lounge / street-art painting wall
The booth design for a young Belgium decorative lighting manufacturer at Light and Building carries an easygoing and sustainable message by transforming their exhibition space into a raw, adaptable and low budget construction that integrates the products with a cool vibe. Avoiding the waste that is often left around after international trade shows, the concept smartly uses packaging as the main building material, creating a recyclable, reusable, and material-reduced display. The painted wooden pallets and boxes are lighting transport and a presentation tool all in one, which is easy to ship and reinstall all over the world. Based on casual beauty, the theme of the entire space is designed to look and feel more like a warm lounge than a fair exhibition space. Spirited and creative, the entire booth is dominated by a huge street-art painting, inspiring people to a simpler and sustainable relationship between objects and space.
- project name: Wever & Ducré 2014
- function: Corporate, Exhibition
- location: Frankfurt, GERMANY
- client:
- floor space: 277 m²
- number of floors: 1
- construction start: 03 / 2014
- completion: 03 / 2014
- construction cost: EUR 59.000
- project team:
Martin Lesjak
Jörg Kindermann, Michael Petar, Anastasija Lesjak
- photographer: Paul Ott
