TRADE FAIR DESIGN ANNUAL 2015/16
XAL SEE THE LIGHT - L&B 2014, WEVER&DUCRÉ
avedition Gmbh, Verlag für Architektur und Design
23 cm x 31 cm
corporate architecture / exhibition stand for Austrian light company / modular exhibition design / low-budget / young & cool lighting brand / unique adaptable space / recycled materials / painted pallets and palletboxes / packaging = display / cozy event lounge / street-art painting wall
The booth design for a young Belgium decorative lighting manufacturer at Light and Building carries an easygoing and sustainable message by transforming their exhibition space into a raw, adaptable and low budget construction that integrates the products with a cool vibe. Avoiding the waste that is often left around after international trade shows, the concept smartly uses packaging as the main building material, creating a recyclable, reusable, and material-reduced display. The painted wooden pallets and boxes are lighting transport and a presentation tool all in one, which is easy to ship and reinstall all over the world. Based on casual beauty, the theme of the entire space is designed to look and feel more like a warm lounge than a fair exhibition space. Spirited and creative, the entire booth is dominated by a huge street-art painting, inspiring people to a simpler and sustainable relationship between objects and space.
Jörg Kindermann, Michael Petar, Anastasija Lesjak