rotate for navigation Innocad Logo
Work with your brain
and act from your heart
scroll
to slide
swipe
to slide
Imprint

Contact

Headquarter

  • INNOCAD Architektur ZT GmbH
  • Grazbachgasse 65a
    8010 Graz, Austria
  • +43 316 710324 - 0
  • office@innocad.at

Press



Imprint

Herausgeber und Medieninhaber
INNOCAD ARCHITEKTUR ZT GMBH
Grazbachgasse 65a
8010 Graz
Austria

T +43 (0)316 710324
F +43 (0)316 71032418
M office@innocad.at

Vertretungsberechtige Geschäftsführer: Martin Lesjak, Peter Schwaiger
Firmenbuchnummer FN 177114m
Landesgericht Graz
UID-Nr ATU 48900104

Raiffeisenbank Aichfeld
Konto Nr. 00012223129 BLZ 38346
IBAN AT763834600012223129
BIC RZSTAT2G346

Concept & Webdesign: INNOCAD and Nice Department
Webdevelopment: Nice Department New Media OG

Graphics, photos and text portions of the following internet pages are copyright protected and fully owned by INNOCAD Architektur ZT GmbH. The use of these pages is limited to personal use only. Changes to the content of these pages or the distribution of copies of these pages and images is not permitted. All information located on this server is to be used at your own risk. In no way is the provider of the page content, INNOCAD Architektur ZT GmbH, responsible for damages resulting from the use of the enclosed information by a third party. For individual photo credits, please contact our office.

Despite our careful check in regards to the content, INNOCAD is not responsible for the content of any external links. For the content of these linked pages, each appropriate operator is exclusively responsible.

Copyright © INNOCAD, 2015 - 2024, All rights reserved

Contact / Imprint
exhibition | 2016 | Berlin, GERMANY

ARCHITECTURAL FASHION

GERMAN DESIGN AWARD 2018
ARCHITECTURAL FASHION
ARCHITECTURAL FASHION
ARCHITECTURAL FASHION
ARCHITECTURAL FASHION
Hide

TRANSDISCIPLINARY EXHIBITION AT ARCHITEKTUR GALERIE BERLIN

Architektur Galerie Berlin / INNOCAD / 13&9 / exhibition / installation / existing projects / Golden Nugget / Rolling Stones / Moving Floors / reinterpretation / transformation / transdisciplinary / space transformation / mirrors / blurring boundaries / fashion / sound / video / Sabrina Stadlober / Severin Su

"Architectural Fashion" is an installation based on three of INNOCAD and 13&9's existing projects: Golden Nugget, Rolling Stones, and Moving Floors. Instead of the traditional transfer of information, each project is reinterpreted with a multi-disciplinary approach, using fashion and sound-video installation (all crafted and developed at INNOCAD). The resulting exhibit is a complete transformation of the three projects, while still capturing the essences of the original concepts. Rolling Stones is a multi-object interior design composition situated at the entrance of Graz's armory. Translated into the confines of space for the exhibition, it takes shape as a wearable armor made of natural stone veneer cut with a CO2 laser for high precision, and then adapted to a woman's body. It is comprised of layers of repeated elliptical forms that symbolize the cobblestones that inspired the project. Golden Nugget is a mixed-use residential and office building located in Graz. Its golden rhombus-shaped surface and built-in adaption to the golden section make the Golden Nugget stand out. These defining elements are reinterpreted into a strictly constructed sculptural dress: A 3D-knitted band of metal threads, folded into mirrored equilateral pentagons, is based on the principles of the golden section. What results is a garment with conceptual purity that changes its shape according to the viewer's perspective. Moving Floors is a modular carpet tile design that allows users to build their own floor landscape out of five different patterns inspired by optical art. Reinterpreted for the exhibition, an acoustic wool design starts as a tile on the ground, and ascends to form a pillar-like sculpture. The rough textile surface is manipulated with a lenticular effect and gradient elements seem to grow out of the felt. Video recordings documenting the making of the installations from concept to completion accompany each design. Along with the video, a soundscape produced in 13&9's sound studio incorporate the sounds of the metal, stone and felt materials used in the exhibition. The three audio tracks, one for each project, merge together according to each visitor's position. As guests walk from piece to piece, the metallic sounds of the Golden Nugget integrate with the harsh tones of Rolling Stones and the blunt, soft elements of Moving Floors. The three Mannequins dressed in conceptual fashions are positioned in front of large mirrors that transform the existing space and blur its boundaries.  

  • project name: ARCHITECTURAL FASHION
  • function: exhibition
  • location: Berlin, GERMANY
  • floor space: 63 m²
  • construction start: 02 / 2016
  • completion: 03 / 2016
  • project team:
    • Annabell Spötl
      Martin Lesjak, Anastasia Su, Sabrina Stadlober, Severin Su, Harald Glanz, Jörg Kindermann, Eva Lesjak, Michael Petar, Peter Schwaiger, Lisa Feiertag, Oliver Kupfner

  • photographer: Jan Bitter
Blog
GERMAN DESIGN AWARD 2018

GERMAN DESIGN AWARD 2018

Excellent Communications Design

Rat für Formgebung

ARCHITECTURAL FASHION

GER, 2018

German

635 Seiten

Hardcover, 25 x 30,4 cm

ISBN: 978-3-946318-27-9

GERMAN DESIGN AWARDS 2018

GERMAN DESIGN AWARDS 2018

NOMINEE: C&P CORPORATE HEADQUARTERS

Excellent Communications Design

 

SPECIAL MENTION: ABDUL LATIF JAMEEL INVESTMENTS

Excellent Communications Design

DESIGNAUSTRIA MITTEILUNGEN

DESIGNAUSTRIA MITTEILUNGEN

Issue 02 / 2016

AUT

German

ARCHITECTURAL FASHION

" »Architectural Fashion« aus Österreich bei der Architekturbiennale in Venedig "