NEW DESIGN GUIDELINE FOR ACCOR GROUP`S IBIS HOTELS IN EUROPE

competition: 1st prize

• Exterior Architecture
• Interior Architecture
• Lighting Design

AGORA is a fresh design approach created for ibis Hotels’ vibrant hospitality strategy OPEN IBIS, to be integrated in locations worldwide by AccorHotels. It is a modular, flexible, and customizable concept for architecture and interiors, applicable to renovations as well as new constructions of ibis Hotels. The AGORA experience begins as soon as one approaches the hotel. Immediately apparent is the fluent transition between inside and outside, the public space, and the lobby. Various settings of social spaces invite travelers and locals to explore several areas and atmospheres according to their moods and needs. The versatile and authentic interior design includes localized materials and the work of resident creatives. Therefore, one could say that AGORA is made with, for, and from each place and its neighborhood. In the individual rooms, guests will find an evolving and personalized ambiance, thanks to adaptable elements and layouts. The rooms are available as double, triple, duplex and 6-person rooms in numerous combinations, with three different types of bathrooms. The mix-and-match style and a special treatment of the room’s ceilings offers a surprising visual impact. With this toolkit, it becomes easy to adapt the concept according to culture and mentality of the target group, depending on the hotel’s location. The furniture and several accessories are designed for personalization and premiumization. An innovative, new element is the specially developed „function line,“ mounted on both side walls of the rooms. This plug-and-play component incorporates lighting and sockets, with the availability to hang or plug in alternative equipment. The functionality, look, and feel can therefore be individualized and reminds one more of a private apartment than a standardized hotel room.

• project name: IBIS AGORA
• function: Hospitality, Best of
• location: worldwide
• client:
  • AccorHotels